Electronic commerce more well known as electronic commerce a manager’s guide by ravi kalakota pdf-commerce, consists of the buying or selling of products via electronic means such as the internet or other electronic services. The need for electronic commerce emerged from the need to use computers more efficiently in banks and corporations.
With the increasing competition there was a need amongst organizations to increase customer satisfaction and information exchange. It can help organizations do business 7 days a week and 24 hours a day. It can help organizations have customers all around the globe and not be limited to a specific region. It helps organizations bring higher return on advertisements, if managed properly.
It helps organizations identify new suppliers, partners and customers. It increases flexibility and ease of shopping for the customer. It can help in low operational cost. It can provide personalized product and customer customization. Shoppers are given a broader range of products to choose from online. The buyer cannot touch or feel the product online. The customer has to wait for delivery of their product.
Perishable goods bought online can get spoiled during delivery. It is difficult to know when an online site is safe to use. 70 – 260 billion every year by 2025. Desi market proves tough for online retailers”.